FacebookTwitterGoogle Plus

Social Media Platforms

Social
Platform
Type Monthly Active
Users
Men Women Posting Options Post Character
Limitations
Best Time to Post Posted Content
Visibility Life
Options for
Shared Content
Brand Page
Creation
Website Traffic
Opportunity
Paid
Promotion
Date Launched
Facebook Social network 1.6 billion 66% 77% Image, link, text
& video
Status update:
63,206 char.
Sat & Sun: noon to 1 pm
Wed: 3 to 4 pm
Thurs & Fri: 1 to 4 pm
Medium Comment, share
& like with emoji
reactions
From user's
account
Good Yes 4 February 2004
Google+ Social network 440 million 74% 26% Image, link, text
& embeded
youtube video
No limitations Mon to Fri: 9 to 11 am High Comment, share
& +1
From user's
account
Ok Yes 28 June 2011
Instagram Mobile photo &
video sharing
430 million 24% 31% Image or <15 sec
video with caption
Image Caption:
2,200 characters
Mon to Thu: Anytime except
between 3 to 4 pm
Low Comment, like Direct Poor Yes October 2010
LinkedIn Business oriented
social network
429 million 26% 25% Image, link, text
& embed video
Status update:
600 characters
Tue to Thu: 7:30 to 8:30 am,
noon & 5 to 6 pm
Tue: 10 to 11 am
Medium Comment, share
& like
From user's
account
Poor Yes 5 May 2003
Pinterest Social visual
bookmarking
110 million 20% 80% Image or heading
of a webpage with
its link & description
Pin description:
500 characters
Everyday: 2 to 4 am
& 7 to 11:59 pm
High Comment, share,
like & repin
Direct Good Yes March 2010
Twitter Social network 325 million 25% 21% Image, gif, link,
text & embed max
30 second video
Text (tweet):
140 characters
Mon to Fri: noon to 3 pm
Wed: 5 to 6 pm
Low Like, reply,
retweet & share
Direct Good Yes 15 July 2006
Youtube Video sharing 1 billion 54% 46% Videos with
heading
& description
Description:
5,000 characters
Mon to Wed: 2 to 4 pm
Thu & Fri: noon to 3 pm
Sat & Sun: 9 to 11 am
High Comment, like
& dislike
From user's
account
Ok Yes February 2005

Chart of Top Social Platforms by Market Share of Visits (2008-2016)

Social Media Market Share Chart